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About Yɛkɔware

Celebrating African Love
With Depth & Pride

Yɛkɔware, meaning "We are getting married" in Twi, is the premier destination for African wedding celebration, culture, and traditions. We exist to ensure Africa's profound marriage heritage is documented, celebrated, and accessible to every couple, wherever they are.

Our Mission

Africa's wedding stories deserve the world's attention

For too long, African weddings have been underrepresented in global media, reduced to stereotypes or simply ignored. Yɛkɔware exists to change that, one story at a time.

We partner with photographers, vendors, culture scholars, and couples across the continent and diaspora to create a living archive of African wedding beauty: editorial quality, culturally rigorous, and deeply human.

15
Wedding stories published
15+
Cultural traditions documented
7
African countries & growing

Our Story

Three pillars of Yɛkɔware

01

Cultural Integrity

We document traditions with depth and accuracy, working with elders, scholars, and community members to ensure every account honours its origins.

02

Radical Celebration

We believe African weddings deserve the same premium, editorial treatment as any wedding in the world — and then some.

03

Unity in Diversity

From Akan to Wolof, Yoruba to Habesha, we celebrate the full breadth of African cultural expression, rejecting monolithic narratives.

Meet the team

The People Behind Yɛkɔware

A
Abena Asante
Founder & Editor-in-Chief

Abena spent a decade documenting African weddings across 12 countries before founding Yɛkɔware to create the platform she always wished existed.

K
Kofi Mensah
Culture & Traditions Editor

Ethnomusicologist and culture writer, Kofi translates the deep symbolism of African marriage traditions into stories that inspire every couple.

I
Ife Adeyemi
Vendor Relations

Ife manages relationships with over 200 African wedding vendors, ensuring every listing meets Yɛkɔware's editorial standard of excellence.

N
Nana Akua Acheampong
Digital & Creative Director

Nana shapes the visual language of Yɛkɔware, ensuring every image and story meets the highest editorial and cultural standards.

Press Room

For journalists & media

Yɛkɔware is Africa's first dedicated editorial authority on African wedding culture. We exist to ensure the continent's extraordinary marriage traditions are documented, celebrated, and accessible to the world. If you are writing about African culture, diaspora identity, or the global wedding industry, we are a resource and a voice.

Our Coverage

  • —African wedding traditions across 14 cultures
  • —Diaspora wedding culture in UK, USA & Canada
  • —Bridal fashion, beauty & attire from the continent
  • —The business of African weddings globally
  • —Names, symbols, and the language of African love

Expert Access

  • —Interviews with our Founder & Editor-in-Chief
  • —Culture & Traditions Editor commentary
  • —Connections to on-the-ground practitioners
  • —Data and observations from our platform
  • —Quotes on African wedding culture and diaspora identity

Assets Available

  • —High-resolution brand logos (light & dark)
  • —Founder photography
  • —Editorial brand guidelines
  • —Key statistics and platform data
  • —Approved imagery from our editorial library

Press Contact

Abena Asante
Founder & Editor-in-Chief

For interview requests, guest commentary, media assets, editorial collaboration, or fact-checking, contact us directly. We respond to press enquiries within 48 hours.

info@yekoware.com→

Brand Assets

Our media kit includes high-resolution logos, approved editorial imagery, key statistics, and brand guidelines. Suitable for print, digital, and broadcast use.

Request Media Kit →Press Enquiry

Advisory Board — Forthcoming

We are constituting a formal advisory board of scholars, cultural practitioners, and wedding industry leaders from across the continent and diaspora. Members will be announced here as they are confirmed. Interested in advising? Write to us.

Work With Us

Partnerships & Advertising

Yɛkɔware reaches a growing global audience of African wedding couples, families, and cultural enthusiasts. We partner with brands and vendors who share our commitment to celebrating African excellence.

Editorial Partnerships

Co-create stories, guides, and cultural content that reaches couples planning African weddings.

Vendor Sponsorships

Premium placement in our vendor directory, featured articles, and co-branded content.

Brand Advertising

Reach an engaged, global audience of African wedding couples through contextual placements.

Enquire About Partnerships →Request Media Kit →

Careers

Join the Team

We are building a small, passionate team of writers, photographers, designers, and cultural researchers. We are always open to hearing from talented people who care deeply about African cultural heritage.

No Open Roles Currently

We are not actively hiring, but we love to meet passionate people. If you believe you belong on this team, tell us why.

Introduce Yourself →

Celebrating African love since 2024.

Join us in building something lasting.