Privacy Policy

Yɛkɔware is a cultural heritage, editorial, and directory platform celebrating African wedding traditions, couples, and vendors worldwide. References to "Yɛkɔware", "we", "us", or "our" in this Privacy Policy refer to the Yɛkɔware platform and its operators.

Our platform is accessible at yekoware.com and all associated subdomains. We are committed to protecting your personal data and your right to privacy. If you have any questions or concerns about this policy or our practices, please contact us at privacy@yekoware.com.

We collect information you provide directly to us and information collected automatically when you use the platform.

Information You Provide:

- Email address (when subscribing to our newsletter or creating an account)

- Name and contact details (when submitting a wedding story or vendor listing)

- Wedding details and photographs (when submitting your story to be featured)

- Business information (when registering as a vendor)

- Messages and correspondence you send us

Information Collected Automatically:

- Browser type, operating system, and device information

- IP address and approximate geographic location (country/city level)

- Pages visited, time spent on pages, and navigation path

- Referring website or search engine

- Language preferences

We do not collect sensitive personal data such as government ID numbers, financial account details, or health information unless strictly required for a specific service and with your explicit consent.

We use the information we collect for the following purposes:

Newsletter & Communications: To send you our "Letters from the Continent" newsletter and platform updates, where you have subscribed. You may unsubscribe at any time.

Platform Features: To operate, maintain, and improve our platform, including the wedding gallery, culture guides, vendor directory, and editorial content.

Content Moderation: To review and publish submitted wedding stories and vendor listings according to our editorial standards.

Analytics: To understand how the platform is used, which content is most valued, and where improvements are needed. Analytics data is aggregated and does not identify individuals.

Legal Compliance: To comply with applicable laws, regulations, and lawful requests from authorities.

Security: To detect and prevent fraud, abuse, or other unlawful activity.

We will not use your personal data for purposes incompatible with those listed above without your explicit consent.

We do not sell, rent, or trade your personal data to third parties.

We may share your information in the following limited circumstances:

Service Providers: We work with trusted third-party providers who assist us in operating the platform (e.g., email delivery, analytics, hosting). These providers are contractually bound to use your data only for the services we request.

With Your Consent: When you submit your wedding story for publication, details you choose to share (names, location, cultural traditions, photographs) will be published publicly on the platform.

Legal Requirements: We may disclose your information if required by law, court order, or government authority.

Business Transfers: In the event of a merger, acquisition, or sale of the platform, your information may be transferred to the new operator, who will be bound by this Privacy Policy.

We retain personal data for as long as necessary to provide our services and fulfil the purposes described in this policy.

- Newsletter subscriber email addresses are retained until you unsubscribe.

- Published wedding stories and vendor listings remain on the platform indefinitely unless you request removal.

- Analytics data is retained in aggregated, anonymised form.

- If you request deletion of your account or data, we will action this within 30 days, except where retention is required by law.

Depending on your location, you may have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about you.

Correction: Request that we correct any inaccurate or incomplete data.

Deletion: Request that we delete your personal data ("right to be forgotten").

Portability: Request that we provide your data in a structured, machine-readable format.

Objection: Object to processing of your data for certain purposes including marketing.

Withdrawal of Consent: Where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at privacy@yekoware.com. We will respond within 30 days.

We use cookies and similar technologies to operate and improve the platform. Please see our Cookie Policy for full details on the types of cookies we use and how to manage your preferences.

Yɛkɔware serves users across Africa and the global diaspora. Your information may be processed in countries other than your country of residence, including Ghana and countries where our service providers operate. We take appropriate safeguards to ensure your data is protected in accordance with this policy regardless of where it is processed.

Our platform is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us at privacy@yekoware.com and we will delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify subscribers of material changes via email. The date of the most recent revision is shown at the top of this page. Continued use of the platform after a change constitutes acceptance of the updated policy.

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact:

Yɛkɔware Privacy Team

Email: privacy@yekoware.com

We are committed to working with you to resolve any concerns fairly and promptly.